Brown’s Chicken has been a staple in the Chicago culinary scene for over 74 years, renowned for offering some of the best chicken in the region. As a prominent fast-food chain and franchise, Brown’s Chicken has built a reputation for quality and tradition. The brand is deeply embedded in Chicago’s food culture, reflecting the city’s rich culinary heritage and continuing to serve generations of customers with classic and beloved flavors.
The primary objective for Brown’s Chicken was a comprehensive redesign of their existing digital assets to reflect the brand’s heritage accurately while enhancing functional performance. This included the creation of a new website for their food truck to provide essential information and location updates for customers on the move. The project expanded to include a major redesign of the main website, transforming it into a more modern, enterprise-level presence that aligns with the brand’s prestigious status.
This project was crucial for enhancing Brown’s Chicken’s digital presence to match its well-established physical brand reputation. The update focused on aesthetic alignment with the brand’s image and functional integration across multiple platforms to improve the user experience and operational efficiency. Ok Omni’s involvement brought timely and competent digital solutions, handling the complex needs of the growing food franchise with responsive and strategic digital management.
The comprehensive digital overhaul for Brown’s Chicken resulted in notable enhancements across multiple dimensions of their online presence:
● Website Redesign: Achieved a modern, enterprise-level aesthetic, significantly improving the first impression for site visitors. The redesign aligns with Brown’s Chicken’s brand identity, ensuring a consistent user experience across all platforms.
● Seamless Integration: Successfully linked the food truck site with the main website and the Square ordering system. This integration provides a fluid transition for customers moving between sites, improving the functionality for event bookings, online ordering, and in-store pickups.
● Enhanced Online Visibility and SEO: Implemented effective SEO strategies that improved the site’s search engine ranking and visibility, driving more organic traffic. This includes optimized content, better on-page SEO practices, and technical enhancements.
● User Experience Improvements: Revamped UI/UX for better navigation and interaction, which has led to increased customer engagement and satisfaction.The new design is more intuitive, making it easier for customers to find information and complete transactions.
● Digital Asset Management and Security: Introduced robust website management and security protocols, including real-time monitoring and firewall installations, ensuring the safety and reliability of Brown’s Chicken’s digital assets.
● Strategic Digital Consulting: Provided ongoing digital consulting services to ensure that Brown’s Chicken adapts to the evolving digital landscape, helping them stay ahead of industry trends and customer expectations.
Optimization
"*" indicates required fields
