Herrington’s began in 1865 as a small wooden storefront by the railroad tracks in Hillsdale, NY, and has evolved into a premier lumber and building material supply business, offering design and architectural services at six locations across three states. Founded by Geo. M. Bullock and later partnered with Edmond Herrington, the business originally known as Bullock and Herrington, provided essential materials such as coal, lumber, and cement. Over the decades, under the guidance of successive generations of the Herrington family, the company expanded its offerings and service areas, adapting to changing market demands and technological advancements, while maintaining its commitment to quality service as a family-owned and operated business.
Herrington’s aims to continuously enhance their service offerings and operational efficiency to better serve their customers and stay competitive in the building materials market. Key objectives include expanding their product lines and services to meet the growing demands of home building and renovation industries, integrating modern technologies for improved sales and inventory management, and maintaining high standards of customer service. Herrington’s is also focused on expanding its market reach by increasing its presence in both existing and new geographic areas, leveraging both physical expansions and digital enhancements to reach more customers.
The partnership with Ok Omni was critical for Herrington’s as they navigated the digital landscape to enhance their operational efficiency and customer engagement. Given the company’s long history and established market presence, updating their digital platforms was essential to maintaining relevance and competitiveness in the building materials industry. Ok Omni’s expertise in digital solutions enabled Herrington’s to modernize their website, improve online customer interactions, and optimize their digital marketing strategies. This digital transformation not only supported Herrington’s growth objectives but also ensured they could meet the modern expectations of their customers, enhancing both user experience and operational efficiencies.
The collaboration with Ok Omni brought several significant improvements for Herrington’s:
These achievements have not only strengthened Herrington’s market position but have also set the stage for future growth and continued success in the industry.
Optimization
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