Leaping Fox’s digital goals are centered around increasing visibility, improving communication, and driving more qualified traffic to its SaaS platform. The company needed ongoing digital support across its website, email marketing, video assets, content presentation, DNS, analytics, and overall marketing infrastructure. Because Express Console solves a specific Salesforce workflow problem, the digital strategy needed to clearly explain the product, educate potential buyers, and support lead generation through multiple channels.
Ok Omni’s role has included website design, website development, email marketing support, cold email consulting, video asset support, platform consulting, and ongoing technical management. The goal has been to help Leaping Fox maintain a professional digital presence, communicate the value of Express Console more clearly, and support campaigns designed to bring more attention and traffic to the SaaS product.