See how Ok Omni helped Base Lab Tools with Web Design

Oxford Academy - Website Layout by Ok Omni

How We Helped

  • PWordPress Divi
  • PWooCommerce
  • PShift4Shop 2 WooCommerce Conversion
  • PShift4Shop
  • PWebsite Design
  • PWebsite Development
  • PSEO
  • PMaintenance & Management
Oxford Academy - Full Website Homepage by Ok Omni

What did Base Lab Tools need?

They were looking to move from Shift4Shop to WooCommerce. They needed help migrating their customers, orders, and products into WooCommerce.

Why is this project important?

Base Lab Tools would finally be able to fully control their website with the use of WooCommerce, lifting restrictions imposed on them by their previous CMS, Shift4Shop.

How Ok Omni Helped

Website Design | Website Development | Website Maintenance | WordPress | Divi | SEO | Performance | Site Security | Google Tag Manager | Google Analytics | Google Search Console | more…

We helped with their web ecommerce development having a deep knowledge of WooCommerce and a fair understanding of Shift4Shop (formerly 3dCart). We successfully moved their ecommerce site from the Shift4Shop platform to the WooCommerce platform.

Moving their ecommerce site from the Shift4Shop (formerly 3dCart) platform to WooCommerce allowed them to have greater control over the site and it functions. Their expectations are to be able to bring over the same look, feel and functionality from the current site to the WordPress / WooCommerce site and have it be seamless for their customers.

A large portion of the project was remapping and restricting URLs, generating a 301 mapping spreadsheet over 5k pages.

Mission Statement:

We want to change the way the tools of photonics are produced and sold. By manufacturing lab equipment where it is being sold, we think we can offer superior service, mass customization and a better value.


  • Using Divi for many years to create stunning websites.
  • Experts for just about anything WordPress
  • Knowledge about web design and development best practices
  • Knowledge of digital marketing best practices, search engine algorithms, and ranking strategies
  • Experience with SEO Analysis strategies and tools like Google Analytics
  • Understanding of web development technologies like HTML, CSS, and JavaScript
  • Application modification to reach specific goals
  • Understanding of Google Cloud and API integration
  • High level knowledge of Google Tag Manager integration and event tracking
  • Integrating Google Analytics, Google Tag Manager, Google Search Console, Google Page Speed Insights

What did they have to say?

Ok Omni did a great job. We had to end the project early due to other business concerns, Deep understanding of website development. Would work with Ok Omni again!

About Base Lab Tools

Base Lab Tools is a US manufacturer of optical breadboards and tables, opto-mechanics, optics and opto-electronics. At Base Lab Tools we have a mission provide an alternative to the photonics community by providing optical tables, optical breadboards and opto-mechanics made in the USA and easily customized to meet our customers research needs.

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