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How Ok Omni HelpedBrown’s Chicken With Web Design
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What did Browns Chicken need?
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Brown’s Chicken, a renowned name in the Chicago culinary scene for over 74 years, required a digital revamp to match their storied legacy. With a rich history dating back to 1949 and a strong presence with over 21 stores, they needed a web design that reflected their brand’s heritage and appeal. The primary focus was on web design consulting and a complete website redesign that could encapsulate the essence of Brown’s Chicken’s traditional yet evolving brand. Additionally, they were launching a new venture, the ‘Tender Truck’, which required a dedicated website to showcase this exciting extension of their business. The goal was to create digital platforms that not only paid homage to their history but also catered to the modern needs of their customers.
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Why is this project important?
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This project was pivotal for Brown’s Chicken as it represented a bridge between their rich history and the future. In the digital age, having a website that resonates with both long-time loyal customers and attracts new patrons is crucial. The website redesign was not just about aesthetics; it was about creating a user-friendly, engaging online presence that could effectively communicate the brand’s story, menu offerings, and catering services. The launch of the Tender Truck website was particularly significant as it marked a new chapter in their business, requiring a unique digital strategy to promote this innovative concept effectively.
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How Ok Omni Helped
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Website Design | Website Development | Website Maintenance | WordPress | Elementor | Site Security | Google Tag Manager | Google Analytics | Google Search Console | more…
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Ok Omni provided comprehensive web design consulting and redesign services for Brown’s Chicken, focusing on creating a digital experience that mirrored the brand’s legacy and culinary excellence. We undertook a complete overhaul of their main website, infusing it with a modern yet classic design that reflects the brand’s history and its commitment to quality. The website was structured to provide easy navigation, showcasing their menu, catering services, and the brand’s rich history. In parallel, we developed a dedicated website for the Tender Truck, ensuring it aligned with the main brand while also having its unique identity. This dual approach helped in effectively promoting both the traditional restaurant and the new food truck, catering to diverse customer needs. Our efforts resulted in a cohesive online presence that not only honored the legacy of Brown’s Chicken but also positioned them strongly for future growth.
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Experience
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- Using Elementor for many years to create stunning websites.
- Experts for just about anything WordPress
- Knowledge about web design and development best practices
- Knowledge of digital marketing best practices, search engine algorithms, and ranking strategies
- Experience with SEO Analysis strategies and tools like Google Analytics
- Understanding of web development technologies like HTML, CSS, and JavaScript
- Application modification to reach specific goals
- Understanding of Google Cloud and API integration
- High level knowledge of Google Tag Manager integration and event tracking
- Integrating Google Analytics, Google Tag Manager, Google Search Console, Google Page Speed Insights
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We simply create
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better websites.
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Are you ready to start your project?
Do you want to learn what Ok Omni can do for you?
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view our other projects
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