New York Custom Labels
How Ok Omni Helped
Online Business Management
We worked with New York Custom Labels and helped them with many different platforms and online channels ranging from web development and design, SEO, Google Adwords marketing, Shipping Management, eMail marketing, customer service, reputation management, and so much more. We can not reasonably list all the actions we performed for this company while working with them.
Website Design & Development
The main reason we worked with New York Custom Labels was to work one on one to rebuild and redesign their website. We undertook every page and reformatted the entire website to meet their vision.
Secondary to design was technical and developmental support as needed to ensure the website was running and functioning on a day to day basis. We worked to ensure that all technical problems were addressed in a timely manner.
A large portion of the development was spent on migrating their data from Magento 1 to Magento 2. Our focus for the Magento 2 build was deploying the front end features with a primary focus around a custom-built product calculator.
Search Engine Optimization
SEO was a forward thought when reformatting their website. We took the time to deploy the best practices when developing new assets or restructuring existing assets.
We helped New York Custom Labels restructure their Google Adwords account with multiple campaigns and conversion tracking. After fixing their Google Adwords accounts we were able to see a high ROI and an increasing CTR.
A lot of work went into their Google Adwords account. Ask us how we can help your business with Google Adwords.
One of the more substantial projects we undertook for New York Custom Woven Labels was restructuring their shipping department. With proper planning, we were able to deploy and transition the shipping department seamlessly under a new platform.
Reducing expenses we were also able to reduce the overall cost of their shipping department and increase New York Custom Label’s profit margins. The overall ROI for this project was unmeasurable but very substantial.
While restructuring their shipping department we took into consideration eMail marketing. Our goal was to deploy automated and semi-automated email marketing campaigns that worked with their new shipping platform.
Some eMail campaigns we developed for New York Custom Labels were customer retainment, customer reacquisition, sales/events, and reputation management.
Tasked with the need to build the companies reputation we deployed and restructure multiple marketing channels to meet a successful reputation target.
To be honest, this job was easy because New York Custom Labels provides a great set of products and has one of the best sales & project management teams you will find.
They just needed a little help defining a funnel that would transition customers into leaving feedback on a more regular basis.
We provided New York Custom Labels with many different services and wore many different hats. We were fluid based on their needs to drive focus and attention to their business as needed. Our role was not defined and restricted to any project and we loved helping New York Custom Labels achieve their online business goals.
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