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PARTNERSHIP HIGHLIGHTS
Minnechaug Trees

Company Overview: Minnechaug Tree and Landscape Inc.

Minnechaug Tree and Landscape Inc., established in Glastonbury, Connecticut, has been dedicated to promoting the care and appreciation of trees within the local community. The company, led by founder Michael Presta, specializes in tree maintenance and landscape services. With a deep-rooted passion for arboriculture, Minnechaug Tree and Landscape Inc. offers a range of services including tree removal, pruning, cabling, and land clearing. The business has built its reputation on a foundation of community engagement and expert tree care, striving to enhance the aesthetic and ecological value of residential properties through thoughtful and sustainable practices.

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Goals & Objectives

Minnechaug Tree and Landscape Inc. approached Ok Omni with the goal of reclaiming their digital assets and reducing their operational costs related to website management. Initially burdened with high hosting fees from a previous provider, their objective was to transition to a more cost-effective, user-friendly platform that allowed them greater control over their content. They sought to enhance their online presence with a robust WordPress site that they could manage independently, thus reducing reliance on expensive external services for routine updates and modifications.

Why This Project was Important

This project was crucial for Minnechaug Tree and Landscape Inc. as it addressed significant pain points in managing their digital assets and online marketing strategies. The need for a reliable partner like Ok Omni became apparent as they sought to overhaul their costly and inefficient web hosting and management setup. The transition to a self-managed WordPress site and streamlined digital advertising efforts were essential to improve their operational efficiency and marketing effectiveness, ensuring that they could focus more on their core business of tree care while maintaining a strong online presence.

Backlinks Developed
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Google Ad Campaigns
0
Words Written
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Tools We Used to Help

WordPress

Wordpress Elementor

Website Design

Web Development

Maintenance & Management

Website Security

Digital Consulting

Google Analytics

Google Ads

Google My Business

Google Tag Manager

Google Search Console

Google Site Kit

Accessibility Optimization

Search Engine Optimization

Rank Math

On Page Technical SEO

Keyword Research

Keyword Tracking

Content Development

Review Management

Website Speed

Web Hosting / System Admin

DNS Management

eMail Management

Google Workspace

Chat GPT

UX/UI Design

Figma

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Adobe Suite

Canva

Zapier

API Integrations

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Minnechaug Trees multiple devices

Performance Highlights

The collaboration with Minnechaug Tree and Landscape Inc. led to significant enhancements in their digital operations and online marketing, marked by:

  • Cost Reduction: Substantial savings in annual hosting and website management costs.
  • Website Redesign and Management: Transition to a self-managed, user-friendly WordPress site which allowed easy updates and modifications.
  • Digital Marketing Optimization: Restructured Google Ads and reactivated Facebook ads, leading to more efficient use of their advertising budget.
  • Enhanced Online Presence: Recovery and optimization of their Google My Business account, improving local search visibility and customer engagement.
  • Comprehensive Digital Support: Ongoing support for DNS management, malware protection, and technical issues, ensuring smooth operation of digital assets.

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UX/UI Design
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