PARTNERSHIP HIGHLIGHTS

JLP Law

Company Overview: JLP Law

JLP Law is a Long Island-based criminal defense law firm located in Garden City, New York. With more than 25 years of legal experience, the firm serves clients throughout Nassau County, Suffolk County, New York City, and the New York Federal Courts. The firm represents clients facing a wide range of criminal matters, including DWI, assault, domestic violence, drug charges, weapon charges, juvenile matters, serious traffic offenses, federal criminal defense, and other New York State and federal criminal cases.
Led by experienced criminal defense attorneys, JLP Law focuses on helping individuals and families navigate urgent and often stressful legal situations. The firm’s work is centered around providing clear guidance, strong advocacy, and responsive legal representation for clients who need help understanding the criminal process and protecting their rights.
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Goals & Objectives

JLP Law’s digital goal was to create a more professional, structured, and user-friendly website that better represented the firm’s experience, practice areas, and service region. As a criminal defense law firm, their website needed to quickly communicate trust, credibility, and availability to potential clients who may be searching for legal help during urgent situations.
The project focused on redesigning the website, improving the structure of the firm’s core pages, and implementing foundational SEO elements to support long-term visibility in search. This included organizing the firm’s services in a way that was easier for users and search engines to understand, strengthening the technical foundation of the site, and creating a digital presence that could better support inquiries from clients in Garden City, Nassau County, Suffolk County, New York City, and surrounding areas.

Why This Project was Important

For a criminal defense law firm, the website is often one of the first points of contact between the firm and a potential client. Visitors may be dealing with an arrest, a pending court appearance, a DWI charge, a family member in need of legal help, or another serious legal issue. Because of that, the website needed to be clear, professional, easy to navigate, and built around helping users quickly understand who the firm is, what types of cases they handle, and how to request a consultation.
Ok Omni helped JLP Law create a stronger digital foundation by redesigning the website and putting the core SEO structure in place. The project was important because it gave the firm a more polished online presence, improved the way practice areas were presented, and created a stronger base for future SEO, content development, tracking, and digital marketing efforts.

Core Expertise

PLATFORMS

INDUSTRY / MARKET

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Backlinks Developed
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Average DA
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Words Written
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JLP Law

JLP Law

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We went from 7 to 17 offices. All of those landing pages and service pages for the new locations, OK Omni was the one who did that. We also migrated the website from WP Bakery, which was an old system, to Elementor, which is a lot easier to create new designs.

So far, OK Omni has created 6,000 backlinks that have been indexed.

Let’s say there’s a storm and I need an ad hoc landing page created. For instance, there’s a storm in a certain area. OK Omni will create a landing page, and they are the emergency contact in case anything happens with the website.

Let's start your next marketing campaign.

Oliver F
All Dry USA
We went from 7 to 17 offices. All of those landing pages and service pages for the new locations, OK Omni was the one who did that. We also migrated the website from WP Bakery, which was an old system, to Elementor, which is a lot easier to create new designs.

So far, OK Omni has created 6,000 backlinks that have been indexed.

Let's say there's a storm and I need an ad hoc landing page created. For instance, there's a storm in a certain area. OK Omni will create a landing page, and they are the emergency contact in case anything happens with the website.

Let's start your next marketing campaign.

impressionsgy 2 1

Technical SEO

75%

Call Growth

80%

Form Submission Growth

60%

Traffic Growth

46%

Revenue Growth

90%

Keyword Growth

30%

Email Open Rate

80%

GMB Engagement

Performance Highlights

Ok Omni supported JLP Law by redesigning the firm’s website and building a stronger digital foundation for search visibility, user experience, and future marketing efforts. The project focused on creating a more professional law firm website that clearly communicates the firm’s criminal defense services, geographic reach, and experience in New York State and federal courts.
  • Website Redesign: Created a more polished, professional website experience that better reflects the firm’s experience and legal services.
  • Practice Area Structure: Organized the firm’s criminal defense services into clearer sections to help potential clients understand the types of cases JLP Law handles.
  • Foundational SEO: Implemented core SEO elements to support long-term search visibility for relevant criminal defense and local legal searches.
  • Local Market Positioning: Structured the website to better support visibility across Garden City, Nassau County, Suffolk County, New York City, and surrounding New York markets.
  • Technical Setup: Supported Google Analytics, Google Tag Manager, Google Search Console, Google Site Kit, Rank Math, DNS, website speed, and related technical configurations.
  • User Experience Improvements: Improved the site’s layout, navigation, and consultation pathways so visitors can more easily find relevant information and contact the firm.
  • Ongoing Digital Support: Provided website maintenance, security, digital consulting, and technical support to help keep the firm’s digital assets stable and manageable.
These improvements gave JLP Law a stronger online presence and a cleaner foundation for future digital marketing, SEO, and lead-generation efforts.

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