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PARTNERSHIP HIGHLIGHTS

Kanna Collective

Company Overview

The Kanna Collective is a proudly woman-owned cannabis and hemp retail brand founded in 2019 in Charlotte, North Carolina. What began as a small, hands-on operation making made-to-order prerolls has grown into a community-focused cannabis business with retail locations in Charlotte, a mobile van, an online store, and an in-person experience that includes a smoke lounge and coffee bar.
Kanna offers a curated selection of cannabis and hemp-derived products, including THCa flower, Delta-9 edibles, THC-infused beverages, cartridges, concentrates, topicals, tinctures, accessories, and more. The brand is built around trust, education, community, and safe access to high-quality products backed by transparent third-party testing.
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Goals & Objectives

The Kanna Collective needed a full digital foundation capable of supporting a fast-growing, multi-location cannabis retail business. Their goals included moving away from their existing Shopify setup, migrating to a new WordPress website, launching on a new domain, and building a stronger SEO foundation from the ground up. Because the domain was brand new, the project required a careful migration strategy, strong technical SEO, well-structured content, and a scalable website architecture that could compete quickly in a highly competitive local search market.
Beyond the website redesign and migration, Kanna needed a digital platform that could support complex operational requirements. This included product syncing from Korona POS, custom API integrations, location-based product and delivery logic, loyalty program support, payment processing support, analytics and reporting, email infrastructure, Google Business Profile support, content development, and ongoing technical consulting. The goal was not just to build a website, but to create a digital ecosystem that could support retail, e-commerce, local SEO, customer experience, and backend operations.

Why This Project was Important

This project was important because The Kanna Collective was launching into a competitive cannabis and hemp market with a new website, a new domain, and a need to generate visibility quickly. Starting from a brand-new domain meant there was no inherited SEO strength to rely on, so the site needed to be built correctly from the beginning. The structure, content, technical setup, product architecture, local SEO, and tracking systems all needed to work together to help the brand rank, convert, and scale.
Ok Omni helped Kanna move from Shopify to WordPress while also managing the added complexity of a domain migration, custom POS integration, API-based product syncing, multi-location support, delivery-related functionality, payment processing challenges, email infrastructure, and SEO execution. The project required both high-level strategy and hands-on technical development. Within six months, the site achieved top rankings for major local, transactional industry keywords, making it one of the strongest SEO and custom development case studies in the Ok Omni portfolio.
thekannacollective.com

Core Expertise

PLATFORMS

INDUSTRY / MARKET

COLOR PALETTE

Frame 240
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Backlinks Developed
0 K
Average DA
0
Words Written
0 K

Tools We Used to Help

WordPress

Wordpress Elementor

Shopify

Website Design

Web Development

Maintenance & Management

Website Security

Digital Consulting

Google Analytics

Google Ads

Google Tag Manager

Google Search Console

Google Site Kit

Search Engine Optimization

Rank Math

On Page Technical SEO

Backlinking

Keyword Research

Keyword Tracking

Content Development

Website Speed

Google Workspace

Chat GPT

UX/UI Design

Figma

API Integrations

Oliver F

Kanna Collective

quote icon

We went from 7 to 17 offices. All of those landing pages and service pages for the new locations, OK Omni was the one who did that. We also migrated the website from WP Bakery, which was an old system, to Elementor, which is a lot easier to create new designs.

So far, OK Omni has created 6,000 backlinks that have been indexed.

Let’s say there’s a storm and I need an ad hoc landing page created. For instance, there’s a storm in a certain area. OK Omni will create a landing page, and they are the emergency contact in case anything happens with the website.

Logo with a circular geometric leaf design to the left of the word "KANNA" in uppercase, modern font.

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Oliver F
★★★★★
All Dry USA
We went from 7 to 17 offices. All of those landing pages and service pages for the new locations, OK Omni was the one who did that. We also migrated the website from WP Bakery, which was an old system, to Elementor, which is a lot easier to create new designs.

So far, OK Omni has created 6,000 backlinks that have been indexed.

Let's say there's a storm and I need an ad hoc landing page created. For instance, there's a storm in a certain area. OK Omni will create a landing page, and they are the emergency contact in case anything happens with the website.
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Let's start your next marketing campaign.

Start Now
A website for an indoor smoking lounge is displayed on a desktop, laptop, tablet, and smartphone, showing a consistent layout across all devices.

Technical SEO

75%

Call Growth

80%

Form Submission Growth

60%

Traffic Growth

46%

Revenue Growth

90%

Keyword Growth

30%

Email Open Rate

80%

GMB Engagement

Performance Highlights

The collaboration between ADU and Ok Omni led to significant improvements across several operational and digital facets:

● Digital Transformation: Comprehensive overhaul of the ADU website, enhancing user experience and functionality, which is critical for clients seeking immediate disaster recovery services.
● Optimized Local SEO: Implementation of advanced SEO strategies, ensuring ADU dominates local search results, which is crucial for the disaster response industry.
● Enhanced Customer Interaction: Streamlining of customer communication channels including integration of CallRail for better call management and customer service across different locations.
● Robust Marketing Support: Development of targeted digital marketing campaigns to effectively reach potential clients, increasing engagement and conversion rates.
● Continuous System Improvement: Ongoing website maintenance, security updates, and performance optimization to ensure reliability and fast access at all times.

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Marketing
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Optimization

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